Winter tyres start to take off

Cautious Start to UK Winter Tyre Sales

Industry research specialists Encircle Marketing has revealed that, in November, the widely expected Winter Tyre Season started cautiously but towards the end of the month, started to gather some significant momentum.

Encircle called a cross selection of outlets in the first 2 weeks of the month and then called the same outlets again in the last 2 weeks of the month. By incorporating this method Encircle were able to garner initial feedback to potential Callers and how this then evolved as the temperatures started to drop.

Mystery Shoppers rung acting as potential Customers and enquired as to the cost for a set of Winter Tyres given the extreme weather experienced last year (and not wanting to be caught out again). In addition, they mentioned that they had seen advertisements in the press for Winter Tyres and were inquisitive about them.