Not interested in Winter tyres, then how about the new Pirelli All-season tyre.

Not sure about have in two sets of tyres, summer & winter, plus the costs involved in changing them over twice a year, then why not go for the all-season tyre option?

Especially now that Pirelli has just launched a new all season tyre called the Cinturato All-Season, this not only marks the first time Pirelli has pushed an all-season tyre under the Pirelli name, but also boasts performance characteristics so well-balanced that they are comparable with summer tyres is some areas.

The new Pirelli tyre is designed for cars with small to medium engines, and it will be available in 3 sizes, 15", 16" & 17". The tyre will have the three peaks mountain snowflake symbol, meaning it will qualify as a winter tyre for drivers in countries where winter tyres are a legal requirement at certain times of the year.

Pirelli launched this new tyre on the 28th January in Sicily, a venue where you can find all four seasons in the same day. At sea level the temperatures can be around 14~16 degrees Celcius, yet at the top of Mount Etna you can find fresh snow.

Pirelli's general manager of operations, Gergorio Borgo described the kind of customers they are aiming at with this latest product. They are driving A, B and C segment vehicles, they type of vehicle that can be found in most car parks in large numbers. This broad selection equates to around 74% of the European market, these drivers use their cars daily and don't experience 'severe winters'.

These are market areas where winter lows don't go much under -2 degrees Celcius and where summers don't get much warmer than 30 degrees. Meaning that these tyres are ideal for the UK market.

Pirelli's customer research team also found that 90% of consumers also worried about getting a puncture. For this reason Pirelli in addition to introducing the all-season tyre, also offers a puncture resistant version of the same tyre featuring the Pirelli 'seal inside' technology. This releases a sealant material into any holes caused by foreign objects 'sealing' the hole and keeping the car on the road. Accordingly 89% of the people surveyed said they would pay a premium for such technology.

Pirelli have stated that the new Cinturato All-season tyre will be priced at approximately 20% above standard tyres, and those with the Seal inside technology will add a further 10% price premium.

Hometyre will be keeping an eye on these tyres and their availability in the UK, call us for details.