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The world of tyres and shoes has collided!

Two entirely different worlds have come together thanks to the company Hugs & Co, the company established in 2012 in London and have combined a history in architecture and business to create this popular footwear brand.

On 30th August this year they announced they have been working on The British Driving Loafer, a shoe with a sole made using up cycled waste tyres! The tyres are combined with Italian leather and a stylish British design to bring us the first ever line of environmentally conscious footwear.

The idea behind this design is to use a fraction of the energy used to produce new soles to convert the waste tyres into usable shoe components. Ensuring the process is environmentally friendly has not compromised on the high quality Hugs & Co strive for in their shoes, the new soles have increased durability and excellent grip, much like the qualities you look for in a tyre!

The material used for these shoes would otherwise be burned or buried which would cause significant environmental damage so this new production line is a win-win!

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