Bridgestone promote new DriveGuard technology

The eagerly awaited technology 'DriveGuard' by Bridgestone has now been launched across the UK and we are stocking available sizes here at Hometyre!


Bridgestone have released a diverse nationwide advertising campaign promoting the product, this campaign features cinema presence, television and full motion video boards in many major shopping centres. This campaign will not only be launched in the UK but across Europe as well, in countries including France, Germany, Spain and Italy.

Social media will play a big part in engaging the interest of consumers by promoting a quiz contest linked to a DriveGuard mini-site. The marketing of this particular product centralises around the idea that "there's a puncture waiting with your name on it" and is mostly aimed at family audiences with the main film production showing a mother driving her young children on their journey home and continuing to drive safely following a puncture.

Thierry Jupsin, Director Brands Marketing, Bridgestone Europe says, "Bridgestone DriveGuard is a unique new product in Europe and the advertising breaks new ground - targeting young families and appealing to modern family values of safety and peace of mind".

To find out whether we have the brand new technology by Bridgestone available in your size to be fitted at your convenience either at home or work, just call our team on 0800 783 9310.

Written by Louise Cowlishaw - Hometyre HQ

* Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered. Bridgestone DriveGuard tyres are classified Wet Grip A in EU labeling. DriveGuard tyres are currently not available for vans, and are only available for cars equipped with a Tyre Pressure Monitoring System (TPMS).


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