Pirelli was established in 1872 in Milan, Italy, and set up its first facility to manufacture rubber articles. By the end of the 19th century the company had undergone a process of diversification and had gained experience in producing insulated telegraph cables, underwater telegraph cables and bicycle tyres. The first car tyre was produced in 1901 and from the beginning of the 20th century, Pirelli began expanding internationally, setting up its first manufacturing facilities abroad in Spain, Great Britain, and Argentina, and also started participating in racing, enjoying its first victories soon thereafter. Pirelli can boast a strong record of technological innovations. In 1947, Pirelli developed the wide radial tyre for the Lancia rally racing team, a design that Porsche started using subsequently as well. Pirelli has been actively expanding its production in the last decade, opening new plants in Romania, China and Russia.

Pirelli & C. Spa is a truly versatile global company, active in the tyre, real estate and high tech sectors, but still primarily focused on manufacturing tyres. Pirelli produces a range of car tyres, SUV tyres, van tyres, motorcycle tyres and truck tyres, and has developed a number of innovative technologies. The Self-Supporting Run Flat technology ensures maximum safety and provides greater driving control, and Pirelli offers a selection of summer, winter and all-season run flat tyres too. Pirelli has also recently launched light alloy wheels, promising extremely high stability. Pirelli's tyres combine longevity, security and comfort, and Pirelli engineers are constantly developing new technologies to satisfy your passion for driving and innovation. If you prefer a brand that has a long and successful history and a promising future, choose Pirelli.