Pirelli tyres 'a popular choice this year'

2010 could be a popular time to pick up new Pirelli tyres, if details of last year's sales performance by the group are anything to go by.

The company's sales in the fourth quarter of 2009 were up by 18.7 per cent, according to Tyrepress.

Regarding its performance, the manufacturer suggests the improvements are linked to a price variation strategy, an approach which may find favour with anyone seeking cheap tyres.

The news could persuade many to contact a mobile fitting service over the coming months, with Pirelli's products seemingly a popular choice among budget-conscious consumers.

It could be worth checking out the Winter Sottozero Serie II tyres from the manufacturer, which could offer a great standard of protection during the colder months.

The product has a double band of wedges that is designed to boost stability when out on the road.

Also, the tyres have a thick lamination that may improve traction on challenging surfaces.