New Yokohama tyres could be on the shopping list of many motorists over the coming months, after the company announced details of its ENVigor range.
Dan King, vice-president of the organisation, suggested that the product comes with numerous benefits to consumers.
He said: "Only ENVigor delivers collectively all the performance and environmental attributes in a single tyre that a new category virtually had to be created for it - Grand Performance."
Mr King went on to claim that the tyres provide a high level of handling, traction and longevity.
In particular, its angled groove walls could enhance its ability to survive the winter months.
Moreover, the six-pitch tread variation might also reduce pattern noise - motorists may be interested to learn.
In other driving news, Formula 1 hero Nigel Mansell and wing commander Andy Green recently gave their backing to road safety efforts at the Institute of Advanced Motorists' Annual Lunch in London.