Michelin: The right tyre changes everything

Michelin is launching a global campaign to inform consumers what advantages they can experience if they use the brand's tyres.

The television adverts feature the company's famous character – the Michelin Man – in an animated world.

He goes around and enables motorists to keep on driving by pulling tyres from his body and replacing inefficient wheels with them.

"The campaign shows that by using the right tyre, consumers can reduce fuel consumption, increase driving safety and extend tread life," stated the brand.

"Michelin tyres simultaneously deliver enhanced braking performance, greater longevity and superior fuel efficiency."

The adverts – which are part of the campaign "the right tyre changes everything" - have already started to air in the US and are set to be shown in the UK next year.

Michelin produces tyres for cars, 4x4s, vans, motorcycles and bikes. It is currently active in more than 170 countries and the company's history can be traced back to 1889.