Michelin 'delighted to be most prominent online tyre brand'

Michelin is delighted to have been named as the most prominent online tyre brand once again, it has been stated.

The publication Tyre & Accessories gave the manufacturer the accolade for the fifth consecutive time.

Michelin was also recognised as the most positively-reinforced brand and came top in the sentiment index.

Head of communications at the company Peter Snelling commented on the honour.

"It's a confirmation of the positive perception Michelin has as a tyre brand and how it stands as a by-word for quality, reliability and performance," he stated.

"Being a market leader is what all brands aspire to be and we are very pleased to have retained that number one status."

Meanwhile, the company recently launched a new global campaign.

It intends to highlight the advantages of the manufacturer's products with the message: "The right tyre changes everything."

Starting in the US, the marketing drive will then be rolled out across 55 other countries, with plans to reach the UK in 2010.