'Consider sustainability' when buying cheap tyres

It could be said that those who buy cheap tyres online in the future will be able to consider issues of environmental sustainability when they make their decision.

Three innovators - Chris Newman, Hamish Hamilton and Roger Monkton – have developed technology that converts used tyres into gas, carbon, steel and light fuel oil.

If the idea catches the imagination of consumers, it could potentially change the way drivers dispose of their tyres once they have become worn.

Operating under the name Tyregone Processors, the eco-technology is self-sustaining because it is powered by the gas it retrieves when converting used tyres - a process which is called pyrolysis.

In the meantime, drivers with a concern for the environment might want to pick up low rolling resistance tyres, which contain silica in the tread compound.

Such products are able to reduce fuel consumption because less fuel is needed to propel the motor.