Drivers who are looking to improve their car's handling and performance could consider purchasing cheap premium tyres.
This follows news of a partnership between tyre maker Vredestein and car manufacturer Carlsson, which may enhance the options available to consumers who are keen to buy innovative tyres.
Commenting on the developments, Vredestein Germany's managing director Michael Lutz suggested that drivers can get their hands on unique products in the future.
He said: "The new Vredestein concept focuses on ultra-high performance tyres aimed at the high end of the exclusive car market."
Mr Lutz went on to add: "Vredestein will be marketed and promoted as Carlsson's strategic tyre partner of choice."
As such, now may be a good time for motorists to check out the possibilities regarding cheap premium tyres.
The products – planned by Italian design house Giugiaro – may improve the performance of premium cars.
Anyone with a bob or two to spare might want to use the tyres on any number of top sports vehicles – such as Aston Martin, BMW or Land Rover models.